Cadillac Lyriq To Debut Augmented Reality Head-Up Display  
 

The Cadillac Lyriq, a luxurious SUV from the renowned pioneers of luxury over the past century, is embracing technology to advance in the automotive industry. In collaboration with Envisics, a startup, Cadillac has introduced a remarkable addition to the upcoming Lyriq model: an augmented reality (AR) head-up display. This significant development demonstrates the dedication of Lyriq designers to incorporating innovative technologies into the vehicle.

So, What is the Augmented Reality Head-Up Display in the Lyriq?

We're all familiar with looking at text and graphics on computer screens. However, Cadillac and Envisics envision a world where these elements seamlessly enter our real world and become part of our natural field of vision.

The new augmented reality head-up display enables drivers to view informative graphics and text without diverting their attention from the road. Sandy Lipscomb, a senior manager at Ultifi Design, describes this as a "second plane of graphics" that aims to enhance the driving experience in the Lyriq. Unlike a regular head-up display that simply presents vehicle information on the windshield, augmented reality incorporates graphics in a more organic manner.

Cadillac plans to introduce this groundbreaking technology in the Lyriq during the 2024 model year. It will provide drivers with essential information right in their line of sight without obstructing their natural field of vision. Imagine seeing a map appear before your eyes exactly when you need it the most. While no prototypes have been released and no official details about the specific features of this AR system have been shared, Cadillac has a proven track record of successfully implementing new technologies like this.

For More Information

Please contact our dealership to learn more about the Lyriq's augmented reality head-up display. This represents an exciting step forward for Cadillac and the Lyriq, offering our customers an unparalleled driving experience. We will keep you updated on the development of this technology and provide official screenshots of how the AR head-up display will appear in the Lyriq as soon as they become available.