The search for a dedicated driver to complete virtual development laps for the Cadillac Formula 1 Team led Matt Borland, Director of Motorsport Competition Programs for Cadillac, directly to Greg Price, GM Motorsports Design & Manufacturing Manager. Greg introduced his 14-year-old son, Aiden Price, who turned out to be an outstanding addition to the simulation crew.
A new chapter in automotive history begins as Cadillac's Formula 1 Team enters the global racing arena. Fans can look forward to the team's inaugural appearance at the Australian Grand Prix on March 8th in Melbourne. Mark Reuss, President of General Motors, has announced that a special-edition livery will be tested at the brand's new global headquarters in Detroit. This exclusive design will be unveiled to the public during Shakedown Week in Barcelona, Spain, from January 26-30, and will appear again in Australia in early February.
Prestigious accolades continue to roll in for Cadillac. The brand's all-electric Cadillac Escalade IQ was recently named the 2026 MotorTrend SUV of the Year. Beyond its memorable driving experience, this model is loaded with cutting-edge features. The new Escalade IQ also boasts a head-turning style that makes it even more exciting.
