The search for a dedicated driver to complete virtual development laps for the Cadillac Formula 1 Team led Matt Borland, Director of Motorsport Competition Programs for Cadillac, directly to Greg Price, GM Motorsports Design & Manufacturing Manager. Greg introduced his 14-year-old son, Aiden Price, who turned out to be an outstanding addition to the simulation crew.
Aiden Price Steps Into GM's Driver-in-the-Loop Simulator
Aiden was already well-prepared when Matt Borland first recognized his potential. With winning experience in micro sprints and a strong track record on the iRacing platform, he had established a solid standing in sim racing. Contributing his talents to Cadillac's Formula 1 team represented an exciting next step.
Following an assessment by the Cadillac Formula 1 team, Aiden demonstrated undeniable skill in the virtual cockpit. The crew quickly observed his natural ability to extract performance in simulated conditions. Describing his progress, Aiden said, "I've learned a huge amount from the whole team. Simon and I will do sessions where we overlap our data and find places where I can improve."
Greg Price couldn't be prouder of his son's technical growth. "I've always worked with him on setting up cars," Greg noted. "He's very in tune with everything we do on our race cars, and in iRacing, he's had a little side-hustle creating setups and selling them to other drivers online." What Greg and Aiden accomplish in the simulator is crucial to Cadillac's Formula 1 racing aspirations. Simulators recreate every nuance of a race car's behavior, ensuring that virtual testing directly governs how actual cars are built or reconfigured. Complex suspension setups and precise performance tuning are tested virtually prior to track assembly.
Professional drivers like Pagenaud and Fittipaldi reap direct rewards from Greg and Aiden's analytical work. Thanks to this father-son team, Cadillac can expand its engineering bandwidth and implement swift performance enhancements. Aiden summed up the collaborative effort: "All these different groups at GM come together and correlate between NASCAR, INDYCAR, LMDh, and F1. Everything that we do all ties together." The horizon is bright for Greg, Aiden, and the entire Cadillac racing program.
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