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People love rewards programs because it's a nice feeling to be recognized as a loyal customer. Cadillac wants those who own or lease their vehicles to be rewarded for choosing Cadillac as their brand of vehicle. The Cadillac Owner Loyalty Program is simple to enroll in, and it provides a number of important benefits and rewards.

Cadillac is focusing more on developing vehicles that appeal to the younger generation. Unsurprisingly, it has become a preferred luxury brand for millennials. The storied automaker's newest vehicles are stylish, engaging to drive, and loaded with cutting-edge technologies. Let's take a closer at why Cadillac has caught the attention of many millennials.